SEO is a critical component of any small business marketing strategy. By following these simple tips, you can help your business to rank higher in search engine results pages, and attract more customers.
1. Setting up a Social Media Business account
Social media platforms are a great way to connect with potential customers, and can also be used to improve your SEO. Make sure to set up a business account for your company on all of the major social media platforms, and include keywords in your profile that relate to your business. For example, if you are a plumber, make sure to include the keyword “plumber” in your profile name and description.
2. Obtaining feedback from your customers
Customer feedback is essential for improving your SEO. Ask your customers for feedback about your products or services, and make use of online review platforms such as Yelp or Google My Business to get feedback about your business from other customers. Make sure to respond to any negative reviews and work to address any complaints that you receive. This will not only improve your customer service but can also help to improve your SEO ranking.
3. Local keyword optimization for your website
Make sure to optimize your website for local keywords. This can be done by including the name of your city or town in the title tags and meta descriptions of your website, as well as in the text of your website pages. For example, if you are a plumber based in San Francisco, make sure to include the keyword “San Francisco Plumbers” on your website.
4. Making blog posts or videos about the local community
Another great way to improve your SEO is by making blog posts or videos about the local community. Make sure to include keywords related to your business in these posts, and share them on social media platforms. For example, if you are a plumber based in San Francisco, you could make a blog post about how to fix a clogged drain, and include the keyword “San Francisco Plumbers” in the post title and content.
5. Making use of location pages
Many businesses have location pages on their website which list all of the locations where they operate. Make sure to include keywords related to your business in these pages, as well as contact information and links to each location’s website page. For example, if you are a plumber based in San Francisco, you could create a location page for San Francisco which includes the address, phone number and website link for your San Francisco plumbing business.
6. Focusing on obtaining high-quality backlinks
Backlinks are another important factor when it comes to SEO ranking. Make sure to focus on obtaining high-quality backlinks from reputable websites related to your business niche. This can be done by guest blogging on relevant websites or by submitting articles featuring our business to online publications related tot he industry niche..
If you’re looking for ways to improve your small business SEO, these tips should help get you started. Of course, there are many other things that you can do to optimize your website and increase your ranking in search engine results pages. Our team of experts at Got To Media are here to help – contact us today for a free consultation and we’ll be happy to help you take your SEO strategy to new heights. Thanks for reading!