SEO Questionnaire

SEO & CONTENT QUESTIONNAIRE
Part I: Business Information
Business Name
Current Website URL (if applicable)
Date Founded:

MonthDayYear
Date
Main Contact

First NameLast Name
Business Address:

Street Address

Street Address Line 2

CityState / Province

Postal / Zip CodeCountry
Business Phone Number
Please enter a valid phone number.
Main Contact Phone Number
Main Contact Email Address
Business Category:
Additional Category:
Business E-mail
example@example.com
Business Hours:
Current Web Hosting Company
What domain registrar do you use? (Where did you purchase your Domain)
Business Attributes: (Wi-fi, Wheelchair accessibility, Payment Options ,Amenities, Others – for more information)
Additional URLs: (Booking an appointment, placing an order, reserving atable, searching for items, viewing your menu or list of services, etc.)
LOGO Upload: (PNG format with translucent background)

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Additional Photos Upload: (The photo should be in focus and well-lit and have no significant alterations or excessive use of filters. In other words, the image should represent reality. - Provide a shareable link e.g. Dropbox, Google Drive or send to your respective Project Manager)

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Social Media Links ( Facebook, Twitter, LinkedIn, Instagram, YouTube and any others your business may have)
Part II: SEO Information
Have you paida company to provide SEO services before? (If you are not sure,please disregard)
Do you knowany known Google penalties currently in place or received and recovered in thepast? (If you are not sure, please disregard)
Do you have any sample links, articles or reports from your previous SEO provider you can send us? (If you are not sure, please disregard)
Please list down profiles you own that we can use, for example, Local Business Profiles /Social Media Profiles / YouTube Pages (If you are not sure, please disregard)
What are your top three products / services?
Example: 1.SEO 2.Website Design 3. Social Media Marketing
Part III: Brand Information
Provide a brief background of the business:
Service Overview:
Three main Competitors: 1. 123.com 2.abc.com3. 456.com
What makes you different? What is your Unique Selling Proposition?
Notable Mentions (Have you (the business) been featured on a news site? Did the business win any awards or any mentions in the local or international paper?)
If you were using a search engine, what words or phrases would you use to find your site?
Which of these words or phrases is most important? Second? Third?
Do you use Google Analytics?

YesNo
Part IV: Content Guidelines
What topic(s)do you want us to focus on (other than your selected keywords)?
Are there any particular terms or words that we are not allowed to use?
Are there anyrestrictions in your industry such as claims or guarantees that we are notallowed to write? For example: superlatives ‘best,’ ‘leading,’ ‘top’, etc.
What is theage range of your customers?
Do you have a brand bible? If none, let us know which website talks the way you want your brand to be presented online.
Describe your business in three words:
Describe yourservice process (from initial contact to job completion).
Why shouldcustomers buy from you?
Do you offeranything for free? (e.g. free consult,free quote, free assessment)
How would you like your customers to reach you? Email? Phone? Brick and Mortar store? Please provide details.
Do you havean existing marketing collateral that we can use? (Brochures,Videos, Sales, Guides, Websites, Sample Articles, PDFs, Event Schedules,Affiliations). If they are available online, please provide the URLs.
Anything else we can help you with?
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